August is usually a slow month for acupuncturists. People go on vacation before the school year starts. This is often a good time for an acupuncturist to take a vacation, as business can ebb significantly.
This August in my business, I saw no growth but also no decline. It is possible that the recession meant fewer people were taking vacations, so people were available for their regular appointments. Or, it could be that my marketing methods, building referral relationships with local physicians, that continued through June and July bore fruit in August resulting in no appreciable loss in business even with vacations added to the mix. If that is true, September should show signs of marked improvement.
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